Margin by vendor and store
For every store product that links to a vendor listing with a price: margin = (retail − vendor cost) ÷ retail, markup = (retail − cost) ÷ cost. Each cell is the average across matched items.
Matched items2,669
Blended margin47.9%
Vendors6
Stores13
Average margin, vendor × store
| Vendor | Ankeny | Bismarck | Bountiful | Cedar Falls | Eugene | Kingsville | Manchester | Marshalltown | Mason City | Rexburg | Rochester | Salem | Sioux Falls | All stores |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Be Cool Wholesale | 15.0%8 | 59.3%3 | 49.6%13 | 53.8%29 | — | — | — | 47.7%21 | 50.0%1 | 49.1%32 | 45.9%15 | 52.3%9 | 64.6%10 | 53.5%141 |
| Blu Pepper Wholesale | 59.4%14 | — | 67.0%34 | 65.4%15 | — | 60.3%10 | 70.8%4 | 61.8%59 | — | 61.3%32 | 67.9%35 | 56.9%6 | 62.1%16 | 64.1%225 |
| Hyfve Wholesale | 60.6%5 | — | 63.5%30 | 61.1%4 | 62.6%1 | — | — | 66.3%4 | — | 58.3%30 | — | — | 63.8%28 | 62.1%102 |
| PD Home & Garden Wholesale | 45.5%499 | 53.9%49 | — | 23.3%385 | — | — | 37.9%244 | 40.0%468 | 17.2%9 | 38.0%106 | 45.6%257 | — | 30.6%81 | 43.0%2098 |
| She & Sky Wholesale | 57.4%3 | — | 59.8%14 | 60.9%4 | — | 58.0%14 | 73.1%6 | — | — | 49.8%25 | — | — | — | 57.5%66 |
| Well Made USA Wholesale | — | — | 54.9%11 | 35.1%8 | — | — | — | — | — | 49.0%17 | — | — | 49.1%1 | 49.7%37 |
| All vendors | 48.6%529 | 53.7%52 | 61.3%102 | 44.8%445 | 62.6%1 | 58.6%24 | 41.1%254 | 44.4%552 | 24.1%10 | 50.4%242 | 50.4%307 | 53.7%15 | 43.1%136 | 47.9%2669 |
Small number = matched items in that cell. Color: ≥ 50% · 35–50% · under 35%. "All" columns are blended (total retail vs total cost), not an average of averages.
Detail
| Vendor | Store | Items | Avg cost | Avg retail | Avg markup | Avg margin | Min | Max | Blended |
|---|---|---|---|---|---|---|---|---|---|
| Be Cool Wholesale | Real Deals Ankeny | 8 | $15.81 | $28.12 | 74.6% | 15.0% | -105.0% | 60.2% | 43.8% |
| Be Cool Wholesale | Real Deals Bismarck | 3 | $15.33 | $36.66 | 146.8% | 59.3% | 55.8% | 63.0% | 58.2% |
| Be Cool Wholesale | Real Deals Bountiful | 13 | $17.31 | $36.30 | 111.3% | 49.6% | 33.0% | 66.9% | 52.3% |
| Be Cool Wholesale | Real Deals Cedar Falls | 29 | $16.20 | $35.67 | 132.0% | 53.8% | 18.3% | 77.8% | 54.6% |
| Be Cool Wholesale | Real Deals Marshalltown | 21 | $17.21 | $34.13 | 101.7% | 47.7% | 23.6% | 73.6% | 49.6% |
| Be Cool Wholesale | Real Deals Mason City | 1 | $14.50 | $28.99 | 99.9% | 50.0% | 50.0% | 50.0% | 50.0% |
| Be Cool Wholesale | Real Deals Rexburg | 32 | $12.65 | $25.55 | 113.9% | 49.1% | 2.5% | 68.9% | 50.5% |
| Be Cool Wholesale | Real Deals Rochester | 15 | $15.22 | $35.46 | 127.5% | 45.9% | -85.0% | 70.6% | 57.1% |
| Be Cool Wholesale | Real Deals Salem | 9 | $15.17 | $31.43 | 110.2% | 52.3% | 49.2% | 57.7% | 51.7% |
| Be Cool Wholesale | Real Deals Sioux Falls | 10 | $14.15 | $40.99 | 215.0% | 64.6% | 51.0% | 80.6% | 65.5% |
| Blu Pepper Wholesale | Real Deals Ankeny | 14 | $15.21 | $37.42 | 148.1% | 59.4% | 52.3% | 67.6% | 59.3% |
| Blu Pepper Wholesale | Real Deals Bountiful | 34 | $12.46 | $37.14 | 212.7% | 67.0% | 55.6% | 80.8% | 66.5% |
| Blu Pepper Wholesale | Real Deals Cedar Falls | 15 | $14.70 | $42.46 | 195.4% | 65.4% | 62.2% | 74.4% | 65.4% |
| Blu Pepper Wholesale | Real Deals Kingsville | 10 | $13.20 | $32.99 | 159.4% | 60.3% | 54.3% | 75.0% | 60.0% |
| Blu Pepper Wholesale | Real Deals Manchester | 4 | $8.56 | $28.24 | 249.2% | 70.8% | 67.5% | 76.9% | 69.7% |
| Blu Pepper Wholesale | Real Deals Marshalltown | 59 | $11.34 | $31.14 | 185.7% | 61.8% | -7.5% | 79.5% | 63.6% |
| Blu Pepper Wholesale | Real Deals Rexburg | 32 | $12.05 | $31.80 | 162.8% | 61.3% | 53.0% | 72.3% | 62.1% |
| Blu Pepper Wholesale | Real Deals Rochester | 35 | $10.90 | $33.88 | 225.6% | 67.9% | 60.5% | 85.4% | 67.8% |
| Blu Pepper Wholesale | Real Deals Salem | 6 | $12.58 | $29.16 | 132.7% | 56.9% | 52.6% | 60.2% | 56.8% |
| Blu Pepper Wholesale | Real Deals Sioux Falls | 16 | $11.98 | $31.74 | 167.7% | 62.1% | 57.0% | 70.6% | 62.2% |
| Hyfve Wholesale | Real Deals Ankeny | 5 | $16.23 | $41.19 | 154.1% | 60.6% | 60.1% | 61.2% | 60.6% |
| Hyfve Wholesale | Real Deals Bountiful | 30 | $13.90 | $38.06 | 174.6% | 63.5% | 59.7% | 67.7% | 63.5% |
| Hyfve Wholesale | Real Deals Cedar Falls | 4 | $18.36 | $47.24 | 157.5% | 61.1% | 59.3% | 63.9% | 61.1% |
| Hyfve Wholesale | Real Deals Eugene | 1 | $14.95 | $39.99 | 167.5% | 62.6% | 62.6% | 62.6% | 62.6% |
| Hyfve Wholesale | Real Deals Marshalltown | 4 | $9.13 | $26.99 | 201.7% | 66.3% | 60.0% | 70.8% | 66.2% |
| Hyfve Wholesale | Real Deals Rexburg | 30 | $13.72 | $33.02 | 140.7% | 58.3% | 53.3% | 65.7% | 58.4% |
| Hyfve Wholesale | Real Deals Sioux Falls | 28 | $14.79 | $40.81 | 177.5% | 63.8% | 57.9% | 67.6% | 63.8% |
| PD Home & Garden Wholesale | Real Deals Ankeny | 499 | $10.52 | $20.13 | 162.7% | 45.5% | -221.9% | 95.8% | 47.8% |
| PD Home & Garden Wholesale | Real Deals Bismarck | 49 | $8.30 | $17.70 | 173.5% | 53.9% | -12.6% | 90.6% | 53.1% |
| PD Home & Garden Wholesale | Real Deals Cedar Falls | 385 | $12.57 | $21.47 | 142.1% | 23.3% | -1250.0% | 96.1% | 41.4% |
| PD Home & Garden Wholesale | Real Deals Manchester | 244 | $10.89 | $17.95 | 129.6% | 37.9% | -1003.7% | 94.5% | 39.3% |
| PD Home & Garden Wholesale | Real Deals Marshalltown | 468 | $12.71 | $21.27 | 150.2% | 40.0% | -200.5% | 96.2% | 40.2% |
| PD Home & Garden Wholesale | Real Deals Mason City | 9 | $14.67 | $18.21 | 48.0% | 17.2% | -125.3% | 49.9% | 19.5% |
| PD Home & Garden Wholesale | Real Deals Rexburg | 106 | $12.69 | $21.38 | 111.2% | 38.0% | -164.9% | 90.1% | 40.6% |
| PD Home & Garden Wholesale | Real Deals Rochester | 257 | $21.29 | $41.01 | 169.9% | 45.6% | -181.4% | 98.6% | 48.1% |
| PD Home & Garden Wholesale | Real Deals Sioux Falls | 81 | $17.40 | $21.25 | 120.0% | 30.6% | -200.1% | 91.7% | 18.1% |
| She & Sky Wholesale | Real Deals Ankeny | 3 | $18.78 | $43.32 | 136.1% | 57.4% | 55.1% | 61.4% | 56.7% |
| She & Sky Wholesale | Real Deals Bountiful | 14 | $18.46 | $45.99 | 159.1% | 59.8% | 51.6% | 80.1% | 59.9% |
| She & Sky Wholesale | Real Deals Cedar Falls | 4 | $21.35 | $52.49 | 171.1% | 60.9% | 54.8% | 75.0% | 59.3% |
| She & Sky Wholesale | Real Deals Kingsville | 14 | $20.35 | $48.42 | 138.1% | 58.0% | 57.6% | 58.7% | 58.0% |
| She & Sky Wholesale | Real Deals Manchester | 6 | $6.52 | $24.16 | 283.6% | 73.1% | 70.2% | 82.2% | 73.0% |
| She & Sky Wholesale | Real Deals Rexburg | 25 | $18.23 | $38.83 | 123.2% | 49.8% | -39.2% | 76.1% | 53.0% |
| Well Made USA Wholesale | Real Deals Bountiful | 11 | $26.66 | $59.63 | 125.7% | 54.9% | 43.3% | 66.2% | 55.3% |
| Well Made USA Wholesale | Real Deals Cedar Falls | 8 | $26.25 | $43.12 | 70.0% | 35.1% | -12.2% | 58.2% | 39.1% |
| Well Made USA Wholesale | Real Deals Rexburg | 17 | $22.71 | $45.11 | 98.0% | 49.0% | 37.0% | 55.9% | 49.7% |
| Well Made USA Wholesale | Real Deals Sioux Falls | 1 | $28.00 | $54.99 | 96.4% | 49.1% | 49.1% | 49.1% | 49.1% |